
Following the material
Every fiberhas a beginning.
Discover the source. Understand the material.
Scroll to explore
02 / Up close
Look closer.
From texture to origin, understanding a material begins with curiosity.

03 / Two paths
Two sources. Two distinct paths.
Explore each material through its own origin.

04 / Insight
From material to product information.
Explore how the source relates to a product and what a result tells you.
Conceptual imagery inspired by fibers
Go straight to the information you need.
Choose your route to explore a material, understand a result or read product information.
Two routes. Different origins.
Image could not be loaded.Natural cellulosic materials
Follow the source, fiber structure and product context of natural cellulosic materials.
Image could not be loaded.Recovered synthetic materials
Recovered synthetic inputs, fine fiber structure and product care are separate questions.
Read the result with its supporting information.
When you see a number, start with these five questions. The guide explains test reports, certificates and what to check before making comparisons.


From the material to the product in your hands.
The same material can be used in different products. Learn to read the product name, composition, care and measurement source together.
- Product name and type
- Material and origin
- Use and care
- Source of the measurement
Take a closer look at a question.
Visit the journal for a step-by-step reading of material and measurement information.